HOW WE CONDUCTED OUR TASTE TEST
It's free and fair!
Taste is a subjective thing, we know, but if you gather a group of people - as we did with 40 Sunday Times readers - and ask them to blind-taste carrot cakes from leading supermarkets, you will come to an agreement on the winners and the losers.
The panel of tasters were presented with each of the products "naked" without any branding or packaging. They were asked to judge them according to their appearance, taste and texture and to say whether they would buy them or not.
To be sure of fairness, auditor Jade Craig oversaw the event and tallied the scores.