Sunday Times Food Awards

Where to buy SA's yummiest blueberry muffins

Our taste testers have spoken: here's which supermarket to head to if you're after crowd-pleasing muffins

10 September 2017 - 00:00 By Hilary Biller
Can a blueberry muffin ever have too many blueberries?
Can a blueberry muffin ever have too many blueberries?
Image: iStock

HOW WE CONDUCTED OUR TASTE TEST

It's free and fair!

Taste is a subjective thing, we know, but if you gather a group of people - as we did with 40 Sunday Times readers - and ask them to blind-taste baked goods from leading supermarkets, you will come to an agreement on the winners and the losers.

The panel of tasters were presented with each of the products "naked" without any branding or packaging. They were asked to judge them according to their appearance, taste and texture and to say whether they would buy them or not.

To be sure of fairness, auditor Jade Craig oversaw the event and tallied the scores. 

From top tier down: blueberry muffins from Woolworths, Spar (left), Pick n Pay (right) and Checkers.
From top tier down: blueberry muffins from Woolworths, Spar (left), Pick n Pay (right) and Checkers.
Image: Christoph Hoffmann

THE RESULTS

FIRST PLACE: Woolworths Blueberry muffins

Price: R27.99 for 4

  • Tracy: Lots of blueberries!
  • Koketso: Slightly dry but good overall.
  • Shivani: Most appealing of all muffins with a sufficient serving of blueberries.
  • Diana-Kay: This was lovely in comparison to the other muffins.

SECOND PLACE: SPAR Freshline Blueberry muffins 

Price: R34.99 for 6

  • Wendy: It made me think of something I’d expect from Woolworths.
  • Val: Looked nice but nothing special about it taste wise.
  • Arlene: All of the blueberry muffins taste a little artificial.
  • Cassandra: A little on the spicy side but had the best taste and texture.

THIRD PLACE: Pick n Pay Blueberry muffins

Price: R32.99 for 6

  • Catherine: Looked dry and tasted dry.
  • Judy: An average muffin.
  • Lisa: Why must one search for blueberries?
  • Moira: Good colour.
  • Chantal: Very doughy
  • Thirusha: Not sweet nor moist enough.

FOURTH PLACE: Checkers: Blueberry muffins

Price: R29.99 for 6

  • Tracy: Hard outside but moist inside. Not even one piece of blueberry!
  • Dede: Too oily.
  • Koketso: Doughy taste, not light and fluffy, and a bit oily.
  • Mantumo: Looked uncooked and felt heavy.
  • Carmen: I would turn it down on appearance as the muffin is very flat, like a cupcake.
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