Just Teddy brings fine French pastries to Hyde Park

11 April 2019 - 09:43 By ADELE SHEVEL
Let them eat cake! And by "them" we mean us.
Let them eat cake! And by "them" we mean us.
Image: FM/Freddy Mavunda

Part of the charm of Joburg's new boulangerie and patisserie, Just Teddy, is the delightful story behind it.

Owned and run by a French Lebanese family, the Zakis. Teddy was their much-loved grandfather, who stowed away on a ship with his father and sisters years ago to come to SA. In rags and riches, over decades of ups and downs, he went from selling manure to being a big-time horse racing trainer. The family also went into property in the south of Joburg.

Everything is handmade to order, no box cake here.
Everything is handmade to order, no box cake here.
Image: FM/Freddy Mavunda

With chairs and tables spilling out into the communal area on the bottom floor of Hyde Park Corner, Just Teddy feels a bit like something you might find in an arrondissement of Paris where you might swing by for a quick coffee and baguette.

Teddy jnr is this generation’s patriarch, and the store’s resident chef. He was a runner-up in The Great South African Bake Off, which aired on DStv’s BBC Lifestyle channel in 2015.

Insistent from an early age that his real love was baking, Teddy would even skip school to stay home and rustle up something in the kitchen with his sisters. He went into the family property business, but it never really ignited the fire that patisserie did; it was always his dream to open a French-style bakery.

Before taking the leap and opening this new suburban space, he’d been making classic pastries for The Sheds @1Fox market in the Joburg CBD for a few years, and was supplying artisanal breads to Tashas and Bootlegger.

Teddy’s son Jeff (whose middle name is, of course, also Teddy) studied hospitality and has a deep love for baking too. "It calms my soul," says the engaging 25-year-old who, with his sister Jordyne, is running the place. She’s also a qualified pastry chef, and studied in Paris for a while.

It's high (tea) society at Hyde Park Corner.
It's high (tea) society at Hyde Park Corner.
Image: FM/Freddy Mavunda

It’s clear the Zaki clan is tight. "If I don’t have my family, I have nothing in the world," says Jeff, who refers to himself as "the glue" of the Just Teddy outfit.

Everything the shop sells is home-made; no pre-mixes are used and the butter that goes into the delectable offerings is imported from France. They won’t sell bread that’s been on the shelf too long on the day either, donating it to charity instead.

The current bestseller on the menu is the fig and pistachio cake, though chef Teddy says apple crumble has a special place in his heart because it was the first pastry he ever made.

• Find your sweet tooth at Just Teddy in Hyde Park Corner, Joburg, from 7am to 7.30pm.

• This article originally appeared on the Financial Mail website. Read the original here.


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