Maps has been entrepreneurial since his days of trading marbles at primary school, and the thread of entrepreneurship has run concurrently with his public profile.
“It has been incredibly challenging during the pandemic — especially in the food retail space, there are so many types of relationships to manage and all the elements have to coincide for your business to run smoothly.
“And of course everything does not really run smoothly. Learning how to communicate is key. Things obviously won’t go to plan, so much is out of your control, every small thing can affect your business in a big way.”
How does he feel about the economy and the country?
“I am always optimistic about where we can possibly go, unfortunately I wish I could be more optimistic about where we are at.
“It was shown to us more than ever when we recently held interviews at Buns Out. Our marketing team put out the advert and the next day we had 3,000 people arrive. It was literally like a voting line.
“It was extremely depressing — all we could do was take their CVs and ask everyone to go home. We will definitely never make that mistake again.”
I look at the pictures on his phone and I am shocked into a very real sense of the employment crisis we face.
Statistics are one thing, but the insane queue I see brings the situation into stark focus.
“The reason I went into this business was to create employment — that more than anything else made it more real, how bad the situation really is,” says Maps.