The City of Ekurhuleni municipality has also donated a warehouse in Thokoza, which is being converted into a woodwork workshop for about 20 artisans.
These makers will have access to a range of machinery and the opportunity to create co-ops, enabling them to take advantage of large-scale business opportunities.
They will also have access to a virtual showroom, which will allow them to photograph and instantly advertise their creations to a broad range of prospective customers online.
In partnership with the department, Pernod Ricard plans to establish five workshops across Gauteng in the next five years, accommodating about 100 makers.
The wine and spirits seller says it aims to grow these makers’ businesses to ultimately create up to 1,000 new jobs across all its workshops.
“We’re offering South Africans the gift that keeps giving back,” says Gregory Leymarie, CEO of Pernod Ricard, SA and Sub-Saharan Africa.
“Every purchase counts, which is why we’re encouraging as many people as possible to join the Phakamisa ispirit movement and help contribute towards lifting local artisans.”
Visit i-spirit.co.za to learn more about the Phakamisa ispirit campaign.
This article was paid for by Pernod Ricard.