On my recent visit to LG's headquarters in the beautiful and buzzing city of Seoul, South Korea, I was transformed into something of an "appliance junky" after being introduced to the LG experts and been given an insight into their incredible new range of appliances.
LG has been at the forefront of the appliance industry for decades and has established itself as the leader in home appliances such as the flat-panel TV, mobile devices, air conditioning, refrigerators and washing machines.
What I came to appreciate is the company's humble approach to their craft and a continuous dedication to meet the needs of their consumers on a human and caring level seen through a delicate intelligence in their design aesthetic.
No wonder their friendly and unique logo symbolises humanity, technology, the world, youth and future in one beautiful concept - not to mention their unique management system that exemplifies high ethical standards and transparent and honest business ethics.
I asked the LG Electronics team where the future lies, what sets them apart from the crowd and what's new and exciting in the home-appliance experience.
What makes LG different?
As a brand, we are committed to making life better for consumers around the world by providing thoughtfully designed products.
What is LG’s bestseller?
There is not one particular product, but since 2010, our strategy of innovating faster and working smarter has enabled us to lead the market with a variety of smart products and technologies.
How do you stay ahead of the pack?
By building a system between products and services based on offering consumers more convenience, usability and pleasure.
Why should I choose an LG appliance?
Because we strive to understand our consumers, offering solutions designed to help live better lives.
What is your most exciting release?
LG Electronics has always been dedicated to developing advanced refrigerators with excellent performance.NEW AND NOTEWORTHY
New waves with NeoChef
"With a minimalist design that appeals to consumers of all stripes, LG's striking new microwave oven represents the company's dedication to creating appliances that can add both functionality and class to any kitchen," says Song Dae-hyun, president of LG Electronics Home Appliance & Air Solutions Company.
"Powered by LG's unique Smart Inverter technology, the microwave efficiently and effectively reheats and defrosts food, decreases cooking times and makes it easier than ever for users to prepare delicious, highly-nutritious meals."Side-by-side refrigeration
"We have made strong efforts to ensure that our latest premium refrigerators give consumers real-life benefits in not only storing lots of foods, but also keeping them fresh for long periods of time," says Song.
"This kind of innovation and attention to detail is what has fuelled LG's rise to its prominent position as a leader in the global home-appliance industry."
Turbo technology
"We have carefully designed our front and top-loaders with the needs of South African consumers in mind, making sure the lineup provides users with the best washing performance possible, as well as a range of other benefits," says Song.
"Our new washing machines are guaranteed to appeal to a wide range of consumers, building LG's presence in this important market and buoying LG's position as a leader in the global home-appliance industry."
A BRIEF HISTORY OF LG
1958: LG Electronics was founded as GoldStar, established as an aftermath of the Korean War to assist in the rebuilding of the nation with locally produced consumer electronics and home appliances.
1959: Produces the first radio in Korea.
1965: Produces the first refrigerator.
1966: Produces Korea's first TV.
1978: LG Electronics earns $100-million in revenue from exports for the first time in history.
1982: LG opens its first factory in the US.
1994: GoldStar officially adopts the LG Electronics brand and new corporate logo. LG acquires the US-based manufacturer Zenith.
1995: Rebrands the company as LG Electronics and produces the world's first CDMA digital mobile handset.
1998: LG develops the world's first 60-inch plasma TV.
1999: LG and Phillips establish a joint venture to create the LG Display.
2005: LG becomes one of the Top 100 global brands with a brand growth of 14% and takes the lead in the US drum washing-machine market.
2008: LG develops the world's first LTE mobile modem chip.
2009: LG Display becomes the world's second-largest LCD panel manufacturer.
2010: LG Electronics enters the smartphone industry and also releases the world's first 84-inch ultra HD TV for retail...