New Wolf & Maiden V&A Waterfront store is howling good design

08 October 2017 - 00:00

We love it when South African brands come together to make beautiful things, which is why the new Wolf & Maiden store at the V&A Waterfront, designed by Haldane Martin, has us grinning.
The store serves as an elegant backdrop to Wolf & Maiden's handcrafted leather goods and, in a quirky nod to the brand's name and identity, Martin crafted their design concept around the moon, being as it is closely associated with the wolf, or "moon dog".The store's focal point is three illuminated brass rings, which encircle the products. Warm LED striplights inside the rings cleverly change in size as you move around them, mimicking the waxing and waning of the moon.
This feature is highlighted by touches of blue, used throughout as a complementary opposite of the warm leather products. Think blue dyed leather timber, blue stained chevron flooring and wall cladding, and blue travel icon wallpaper, which lend an old-world charm to the store, perfectly in line with the age-old art of leather crafting...

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