Meet the Maker

Bonolo Helen Chepape's bold designs celebrate strong African women

From humble beginnings, this 22-year-old creative is going from strength to strength as the founder of online décor and design consultancy studio, LulasClan

03 June 2018 - 00:00 By andrea nagel

Bonolo Helen Chepape is a 26-year-old creative, born in the dusty mining town of Rustenburg and raised by a single mother.
Her strong Pedi roots and fascination for storytelling, stemming from childhood visits to her grandmother's house in Botlhokwa, Limpopo, inspire her designs.
She recently created a range for Mr Price Home, including scatter cushions, rugs, blankets, wall art and side tables.
"My aesthetic philosophy is to preserve culture and heritage, and to tell stories through design," she says.
"During visits to my grandmother I was surrounded by music, art and storytelling around a fire. The stories were of long ago - how my people danced, the rain Queen Modjadji, the translation and meaning of our clan names, poems and life lessons, which inspired me to draw."As a child who came from a struggling family, she didn't think she could turn her doodling and drawing into a career, but her teachers believed differently and convinced her to follow her passion.
"I'd draw for hours. I think this led to my becoming the entrepreneurial being I am today, turning what I love doing into my livelihood," she says.Chepape moved to Joburg and completed a bachelor's degree in graphic design and communication. She worked for a few years in advertising and brand communication for companies like Nando's, MTN, Sanlam, Momentum and Legit.Recently she went out on her own, starting an online décor and design consultancy studio, LulasClan."A key motif in my work is the celebration of women," she says. "I was raised by strong women and I come from a family of bold females who I want to celebrate."
South Africa is full of opportunity for young people to start their own businesses, she says. "The youth of today are informed, educated and innovative. South African brands formed and established by young people are taking the world by storm and showing our ability to compete on a global scale."The major challenge is still SMME funding for young people looking to grow their businesses. Affordable and accessible education also remains a major setback. A young person who could be on the next Fortune 500 list is being denied the opportunity to unlock their potential and make a difference in our country."If more corporates got involved in up-skilling, funding, mentoring and plugging small business into their supply chains, there would be a change that's not only dependent on the government. If every business supported local, creating a healthy entrepreneurial ecosystem, the youth wouldn't focus on trying to get international investors or move overseas. They would focus on uplifting their own communities."Chepape is working on creating a range of textiles and fabrics available, from June 25, from her online store. She is also designing a furniture range that she hopes to release by year-end. 
QUICK CHAT WITH CHEPAPE
What are your major design influences?
Popular culture, fashion, hairstyles of contemporary African women, architecture of Pancho Guedes, which has an African feel, and the graffiti artist Banksy.
Your advice to fellow entrepreneurs?It's better to start early, make mistakes, learn and grow, than to start later in life when the responsibilities and risks involved are greater. Owning your own business tests your character, endurance and perseverance.
You must want to succeed badly - more then anyone else - even on the roughest days when you feel like you've dropped the ball and have no fight left.
Passion fuels you and cannot be bought. Be true to yourself and do what you love.
Be patient and don't compare yourself to others. Don't try to do everything at once - you'll forget where you're going, burn out and forget who you are.
Inspiration starts at home. Be inspired by the place you come from before you try to conquer the world...

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.