Air France woos Millennials with new airline
Air France plans to launch a new airline aimed at Millennials, who have been lured away by low-cost carriers.
The new airline - to be known as Boost - is expected to take off with five Airbus A320 aircraft later this year, Condé Nast Traveler reports. It will fly short-haul routes from Air France and KLM hubs to countries such as Spain, Italy and Turkey.
From 2020 onwards, the fleet could also include long-haul aircraft, which will be used on competitive routes between Europe and Asia, where the big three Gulf carriers - Emirates, Etihad and Qatar - dominate.
Air France says Boost will be a new company alongside Air France and will offer food, drinks and entertainment services aimed at Millennials. Whether this includes lower fares remains to be seen.
Boost will join Level, a new low-cost carrier formed by British Airways/Iberia parent group IAG, which will offer cheap flights between Barcelona and Los Angeles and San Francisco and Buenos Aires...
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