Real-world places whose names sound similar are enjoying a similar boost.
Hits on the towns of Wauconda and Makonda, both in Illinois, US, are up 25% and 40% respectively from last year.
Further afield, Wakaya, in Fiji, is up over 235% and Wakkanai in Japan is enjoying a more than 55% rise.
Isabelle Pinson of hotels.com is quoted as saying: "Our hotel portfolio spans more than 200 counties and territories around the world but not yet Wakanda. We're looking into it."