Power Report: The sky-high cost of being a loyal airline customer
28 June 2015 - 01:48
No matter the size of our bank balance, few of us can resist a freebie. Which is why so many of us sign up for loyalty programmes. And why not? If consumers can reap rewards while shopping as normal, it's a no-brainer.Well, not always. A lot depends on the benefits, cost and simplicity of the so-called loyalty programme.
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