In countries as in companies, the key to real magic is focus

24 November 2019 - 00:00 By Mike Abel

At its essence, the job of an advertising agency is simple: to grow clients' top line, grow their market share and grow their brand equity.

All the flair, all the imagination, all the charm needs to manifest itself in terms of the public choosing a particular product on a shelf among a handful of others. That is, ultimately, where an advertising agency is judged...

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