Opinion

Turning out a product you hope is habit-forming

27 September 2020 - 00:00
By peter bruce AND Peter Bruce

The two worst things that can happen to a newspaper editor are being removed or your newspaper closing down while you’re running it. I’ve had both. The first is almost inevitable. But owners too often delude themselves they’re running actual businesses, that any media is a commodity. And editors forget how much they cost the owner.

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