Pandemic proves that charisma alone doesn't cut it in leadership

27 June 2021 - 00:00 By Lindiwe Mazibuko

At the height of the US presidential election campaign in 2000 - a race between George W Bush and Al Gore - a Boston beer company, Samuel Adams, famously commissioned a national poll, asking US voters: "Which candidate would you rather sit down and have a beer with, Bush or Gore?" Bush won, 40% to 37% - even as he was behind in the country's electoral polling.

With this light-hearted publicity stunt - and after Bush eventually prevailed in the election - a new shorthand for what lay behind many US voters' presidential electoral choices was born...

This article is reserved for Sunday Times subscribers.

A subscription gives you full digital access to all Sunday Times content.

Already subscribed? Simply sign in below.

Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.

Questions or problems? Email or call 0860 52 52 00.