FOB

Return of the superspreader

Claire Keeton speaks to acclaimed author Malcolm Gladwell about his new book 'Revenge of the Tipping Point', which unearths clues about the forces — increasingly engineered and often subterranean — that drive the social epidemics shifting our ideas and behaviour

06 October 2024 - 00:00

Who doesn’t want to live in a friendly community that is pretty, safe and has a successful school? That’s what the affluent parents of a US town dubbed “Poplar Grove” set out to create at the turn of the 21st century. But like most fairy tales, this story has a dark side...

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