It says much about the forthcoming showdown between Tiger Woods and Phil Mickelson that even some of their young rivals are expressing open indifference.
In the cosseted, PR-obsessed world of professional golf, players simply do not talk down fellow players, particularly when they have the standing of Mickelson and Woods.
But this week's 18-hole encounter in Las Vegas - imaginatively entitled "The Match" - is so transparently a dud the likes of Justin Thomas and Rory McIlroy cannot resist.
Thomas announced on Twitter: "There's a 0% chance I order that," while this week another former world No 1 in McIlroy was similarly dismissive about forking out $19.99.
"Look, if they had done it 15 years ago it would have been great," McIlroy said. "But nowadays, it's missed the mark a little bit."
This is a ridiculous concept not only because it is the 13th best player in the world taking on the No 27 but also because there is no longer any animosity between the pair.
The only way they can sell the clash is with tales of how much they used to dislike each other. It is akin to the debrief after a Relate counselling session involving David Haye and Tony Bellew. But try they must, certainly Mickelson, because all this was his daft idea.
In a sneak preview of HBO's 24/7 documentary - the subscription channel's desperate attempt to hype this into Ali versus Frazier in plus fours - Mickelson recounted a story from the 2012 Pebble Beach Pro-Am when he got under Woods's skin merely by talking to the then Dallas Cowboys quarterback, Tony Romo.
"The night before the final round, there was a big dinner and I got seated next to Tony," Mickelson says.
"We had this great night but I knew it would bother Tiger that I was with his [Pro-Am] partner. Tony knew, too, so he said to his caddie, 'Don't mention I had dinner last night with Phil, just don't even bring up the dinner'.
"But on the first tee the next day, Tony was with Tiger and I yelled over, 'Hey, Tony! Hey, Tony! That was so much fun last night. I loved the dinner'. Tiger looks right at him, you see Tony say to him, 'There were a lot of people there... and it was random seating...'"
All that is forgotten now they have made up. Well, it would be if not for this grotesque $9m farce. Vegas knows a phoney when it sees one...