We've never needed entrepreneurial and social initiatives more than today. Cue Dave Hutchison, a young man with an enterprising idea not only for his own benefit but for the warm feet of all.Hutchison, no stranger to trying his hand at entrepreneurial ventures, thinks of himself as socially aware. But it took finding Solomon, a rain-drenched and sock-less homeless man, on his doorstep to convince him to try his luck at making a difference. That came in the form of an innocuous closet essential - the humble, yet indispensable, sock. His aim? To make the sock sexy and benevolent.Sexy Socks' mission is to provide children in township schools with a free pair of socks . With every purchase made a pair is given to a child in need.As if that isn't incentive enough to go online and get yourself a pair for each day of the week, the socks are also cooler than your average foot clobber.First, they're made from eco-friendly bamboo fibre, so they're the ''greenest" socks by far.Second, they're anti-bacterial, anti-odour and anti-chafe.Lastly, they're locally designed and produced in Cape Town. But most importantly, the socks really do live up to their salacious name - they're the quirkiest and spunkiest socks to dress your digits in.Polka dots or pineapples, the range is bright and full of humour. Any pair would be great to add to Santa's stocking this summer. As the Sexy Socks website says: "Sexy Socks adds a conscience to your fashion. They are socks that make a difference, and socks that warm South African toes one pair at a time."See www.sexysockssa.com..