Aubrey Poo slams ads for stereotyping black people

20 May 2016 - 15:35 By Kyle Zeeman
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Popular actor Aubrey Poo has slammed the local advertising industry for how it portrays black people, saying that it "fails to see black people as beings with depth."

Local actor Aubrey Poo
Local actor Aubrey Poo
Image: classicfm.com/pictures/cape-town

The actor, known for his role as pastor Gabriel on SABC 3 soapie Isidingo, took to social media site Instagram on Thursday to post a video of an advert, and claimed that the way black people are portrayed in adverts is the reason for many being angry at the status quo in South Africa.

A video posted by Aubrey Poo (@actoraubrey) on

"The advertising industry's inability/FAILURE to see black people as beings with depth, complex emotions and reduce upward mobility amongst black professionals to BEE, Affirmative Action quotas and Tenderpreneurship is not only disheartening but explains our anger at the status quo in our country," he wrote.

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He went on to state that such adverts "insult our intelligence" and has been a motivation for a push for change in the industry.

"(That is) not just my opinion but a great number of black people agree. People I know who wouldn't just casually be insulted by racist retorts but were thoughtful in how fundamental transformation with progressive ideas has to be accelerated in the creative industry," he wrote.

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Aubrey is known for speaking his mind on matters of the industry. Just two months ago he took to the stage at the South African Film and Television Awards (SAFTAs) to take a shot at the industry trend of hiring celebrities to act in roles usually reserved for more experienced talent.

"This is for the actors who take it seriously," he said, while accepting the Best Actor Award at the ceremony .

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