Impressive! ShowMax garners over 10 million views in less than a year

19 July 2016 - 17:31 By Sefiso Hlongwane
Image: Supplied

In less than a year after its launch, Africa’s largest subscription video on demand service, ShowMax, has passed the 10 million views milestone.

Launched in August 2015, the internet TV service ShowMax has the largest subscription video catalogue in Africa. Earlier this month, the cumulative number of TV shows and movies watched by ShowMax customers exceeded 10 million. In total, more than five million hours of content have been viewed, the equivalent of more than 500 years if played back-to-back.

"We knew we had a good product and an incredible engineering team when we launched ShowMax, but hitting this milestone in under a year is tangible proof that we’re on the right track," said Barron Ernst, Chief Product Officer for ShowMax in a press statement.

The company attributes its success to some of its key features such as the ability to download content to Android and Apple smartphones and tablets for viewing offline, user-selectable bandwidth capping function, and its partnerships with local connectivity providers.

"A service like ours isn’t static - It’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks.

ShowMax is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent.