Touch and other high-profile personalities are taking a stand against the high data costs, which people have to deal with on a daily basis.
Taking to Twitter on Wednesday evening Touch said that the high data cost in SA is a "complete rip off."
"#DataMustFall Let's bring the price down. This will enable every student to access textbooks online for those who can't afford it, stream lectures," Touch said.
The radio jock went on to mobilise the country to join forces and stand together to bring about change.
Touch went on to state that all networks have 30 days to make a change, and also called on the chairman of Icasa to intervene.
Touch says that is customers who have made cellphone companies rich and have the power to make a change.
"We the customers subscribers made them rich and we have the power of our pocket to change," he said.
Heeding Touch's call to stand united against cellphone companies hundreds of people have inundated social media to show support for the campaign. This has since seen the hashtag top the trends list overnight.
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