AKA performs in front of Umlazi billboard

Traffic came to a standstill in Umlazi, south of Durban, as rapper AKA performed his hit song Fela in Versace four metres from a "live billboard" as screaming children on a school bus drove past.

The rapper was the headline act as part of a campaign by local music station East Coast Radio. The campaign, the first of its kind, saw the likes of DJ Zinhle and Distruction Boyz taking performances to new heights as they rocked the elevated stage.

East coast radio general manager Boni Mchunu said that the "Live Billboard" was a way for the station to interact and "get into people's lives".

"We pride ourselves in innovation and really being able to connect with our listeners at a very personal level," said Mchunu.