Cardi B applies to trademark the phrase 'okurrr'

25 March 2019 - 14:22 By Odwa Mjo
subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now
Cardi B has filed to trademark the term 'okurrr'.
Cardi B has filed to trademark the term 'okurrr'.
Image: Axelle/Bauer-Griffin/FilmMagic

Rapper Cardi B surprised many as she officially applied to trademark the term "okurrr".

A phrase she commonly uses in her Instagram posts, interviews and acceptance speeches, "okurrr" is now one of the most commonly used words by social media users and fans of Cardi B. 

Rolling Stone reported that Cardi B filed a legal application to trademark the phrase through her company, Washpoppin, Inc. 

The trademark includes clothing such as sweaters, undergarments and footwear, as well posters and other paper goods.

She is not the first celeb to have tried to cash in on phrases connected to her name.

Reality star Kylie Jenner also tried to trademark the name "Kylie", but Australian singer Kylie Minogue filed a motion to oppose Kylie application, Forbes reported in 2016.

Kylie also trademarked the name of her one-year-old daughter, Stormi Webster, according to Hello magazine. 

Kylie's brother, Rob, filed to trademark the name of his and Blac Chyna's daughter, Dream Kardashian, to use it for a number of services, The Blast reported.

Locally, Nayi le walk hitmaker Moonchild revealed in an interview with Metro FM last year that she had patented her famous blue hair as it became connected to her image.

"You need permission from me. It needs to be a moon mop, but if it's blue and I'm feeling petty, if you do it at that time of the month, I'm coming for you. We took out a statement. It was a blue mop. You need permission," she said at the time. 


subscribe Just R20 for the first month. Support independent journalism by subscribing to our digital news package.
Subscribe now