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WATCH | 'Made by Africans, watched by the world': Netflix shines a light on African creatives

26 June 2020 - 07:10 By Unathi Nkanjeni
Netflix shines a light on black creatives in its "Made by Africans, Watched by the World" campaign.
Netflix shines a light on black creatives in its "Made by Africans, Watched by the World" campaign.
Image: Pearl Thusi/Instagram

In the wake of African movies topping charts on Netflix, the streaming service has teamed up with some of the continent’s creatives to promote the importance of African stories.

Netflix released a video titled Made by Africans, Watched by the World featuring local stars, including the star of Queen Sono and Catching Feelings, Pearl Thusi, rising star Ama Qamata from Blood & Water, director Loyiso Lediga and Bontle Modiselle.

“Our aim at Netflix is to have stories that are made by Africans to be watched by the world,” said Netflix's manager of African Originals Dorothy Ghettuba.

“We are focused on giving our consumers in Africa, and globally, authentic African content. Having all of these incredible voices in the same room, and on the same platform going forward, is something to celebrate.

“We’ve always had our stories told by others from the outside-in but this time, we get to tell our own stories from the inside-out,” she added.

Watch the video below.

On Instagram, Pearl said she was honoured and proud of the campaign.

“Our stories are magic. Our stories are culture. Our stories are history. Our stories are the future," she wrote.

“These are just a fraction of the creatives on the African continent that you can count on to change the way African content is seen and understood on this planet.

“There are so many other incredible African creatives around the world that are going to raise a mirror not just for the world to see themselves through the eyes of black people, but a mirror will also be raised to show and remind black people how beautiful and magical they are.”