After the successful launch of Sprite Limelight in 2022, the brand’s ground-breaking programme is making a comeback, bringing together an exceptional collective of fearless artists including Cassper Nyovest.
Sprite Limelight celebrates the rich musical history and legacies across global cultures.
This year sees the brand partnering with three-time Grammy award-winning writer, producer and lead singer of OneRepublic Ryan Tedder to kick off the second season, along with a stellar line-up of artists from across the world: Mzansi superstar Cassper Nyovest, Feid (Mexico), Lexa (Brazil), and Lay Zhang (China).
Collaborating with Grammy award-winning Tedder, Cassper released the single Soul, embodying the Sprite Limelight philosophy of overcoming life's challenges.
“I'm proud to be part of the Sprite Limelight programme 2023, representing African music, representing our sound, our culture, and expressing myself in this new way collaborating with the legend that is Ryan Tedder — always much love for him. I know that feeling when the heat hits, the pressures of life feel like they are on, we all feel it. Music helps me tackle that, to keep cool, so I just really connected with the whole concept of the Sprite Limelight programme. It's dope to be a part of it all,” said Cassper.
“Ryan Tedder took a single hook and challenged the artists to reimagine it in their own distinct styles, offering a fresh perspective. This programme not only grants insight into the creative process of musicians but also delves into their personal narratives, aligning with our brand's core philosophy of maintaining composure amid life's challenges,” said Ramokone Ledwaba, MD of Coca-Cola in South Africa.
Soul is now available on major streaming platforms and fans can look forward to an extensive multichannel campaign featuring a variety of content. This includes an immersive “Heat Confessionals” experience with Cassper Nyovest, offering a deeper look into his personal journey and creative process as an artist, as well as in-studio footage that showcases how the lyrics bring his 'heat' narrative to life.
Support independent journalism by subscribing to the Sunday Times. Just R20 for the first month.
'It's dope to be a part of it all' — Cassper Nyovest chats about Sprite collabo
Image: Supplied
After the successful launch of Sprite Limelight in 2022, the brand’s ground-breaking programme is making a comeback, bringing together an exceptional collective of fearless artists including Cassper Nyovest.
Sprite Limelight celebrates the rich musical history and legacies across global cultures.
This year sees the brand partnering with three-time Grammy award-winning writer, producer and lead singer of OneRepublic Ryan Tedder to kick off the second season, along with a stellar line-up of artists from across the world: Mzansi superstar Cassper Nyovest, Feid (Mexico), Lexa (Brazil), and Lay Zhang (China).
Collaborating with Grammy award-winning Tedder, Cassper released the single Soul, embodying the Sprite Limelight philosophy of overcoming life's challenges.
“I'm proud to be part of the Sprite Limelight programme 2023, representing African music, representing our sound, our culture, and expressing myself in this new way collaborating with the legend that is Ryan Tedder — always much love for him. I know that feeling when the heat hits, the pressures of life feel like they are on, we all feel it. Music helps me tackle that, to keep cool, so I just really connected with the whole concept of the Sprite Limelight programme. It's dope to be a part of it all,” said Cassper.
“Ryan Tedder took a single hook and challenged the artists to reimagine it in their own distinct styles, offering a fresh perspective. This programme not only grants insight into the creative process of musicians but also delves into their personal narratives, aligning with our brand's core philosophy of maintaining composure amid life's challenges,” said Ramokone Ledwaba, MD of Coca-Cola in South Africa.
Soul is now available on major streaming platforms and fans can look forward to an extensive multichannel campaign featuring a variety of content. This includes an immersive “Heat Confessionals” experience with Cassper Nyovest, offering a deeper look into his personal journey and creative process as an artist, as well as in-studio footage that showcases how the lyrics bring his 'heat' narrative to life.
Support independent journalism by subscribing to the Sunday Times. Just R20 for the first month.
YOU MIGHT ALSO LIKE
Prince Kaybee says nothing below R2.5m will get him in ring with Cassper Nyovest
Priddy Ugly opens up about that boxing match with Cassper Nyovest
Boity pays tribute to AKA, Riky Rick and Costa Titch in Mbuzi Freestyle
'It had to be God' — Nadia Nakai on why she decided to date AKA
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most read
Latest Videos