Psst: AXE South Africa to partner with Hey Neighbour Festival

18 October 2023 - 17:00
By Constance Gaanakgomo
US rapper Kendrick Lamar headlines this year's Hey Neighbour Festival.
Image: Supplied US rapper Kendrick Lamar headlines this year's Hey Neighbour Festival.

The clock is ticking for the highly anticipated Hey Neighbour Festival and more brands are signing up to host the three-day event.

AXE is the latest to announce its collaboration, promising enticing scents and an electrifying atmosphere.

The comes after Heineken was unveiled as the headline sponsor, with other brands including Netflix, KitKat, Coke Studio and Play.

The festival is scheduled for December 8 to 10 at Legends Adventure Farm in Pretoria.

"We're absolutely thrilled to join forces with Hey Neighbour Festival and introduce this groundbreaking experience through our AXE Dome," said Gareth Marshall, sponsorship and partnership Lead at Unilever South Africa. 

"The Dome embodies the very essence of AXE, delivering a sensory experience that deeply resonates with our audience. Our partnership with Hey Neighbour Festival allows us to connect with our fans in a way that's truly unique, all while ensuring they stay fresh and confident throughout the event."

As part of the Dome activation, festivalgoers will have the opportunity to sample AXE's product range and immerse themselves in its world of variants and ingredients.

"We're thrilled to welcome AXE as our partner for this year's Hey Neighbour Festival," said festival MD Glen Netshipise.

"AXE's dedication to enhancing the festival experience through the ground-breaking AXE Dome and sampling opportunities aligns perfectly with our mission to create moments of joy and connection that are simply unforgettable. Together, we're poised to make this festival season the best one yet."

Tickets are R3,899 for general access and R4,999 for the VIP experience.

For more on the festival, click here.