A year after the release of her best-selling debut children's book Shoma and The Stars, Sho Madjozi continues to expand her brand, launching her Sparkle Braids brand and now her inaugural “Shoma Fest”.
The event, set to take place on December 10 at the Mall of Africa's Town Square will allow give her young fans the opportunity to interact with the rapper and enjoy a whimsical experience for free.
“I’m so happy to see the Shoma brand grow and I can’t wait to connect with all the children that have supported my journey since launching the Shoma brand a year ago,” she said in a statement.
Conversations are already under way for pop-up activations in other cities after the overwhelmingly positive response they've received from fans on social media.
Fans have a lot to anticipate from Sho Madjozi as she plans to release new music soon and merchandise.
Sho Madjozi , real name Maya Wegerif, has had a lot to celebrate in her career.
Penning a birthday note to herself on social media earlier this year, she reflected on her career.
“I was trying to Google how stars are born and of course, all the results were about astronomical stars and how they are born from collapsing clouds of gas and dust and a great many interactions of small and enormous particles fusing in ridiculous heat. And if you think of the millions of tiny and large events that collided to make it so, that I was born who I was, where I was, when I was, you can see that I had no choice but to become a star.”
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