DJ Oscar Mbo enters clothing industry with his ‘Have A Groovy Day’ brand

10 July 2024 - 09:25
By KGOMOTSO MOGANEDI
DJ Oscar Mbo has launched his own fashion brand.
Image: Instagram DJ Oscar Mbo has launched his own fashion brand.

Influencer and house DJ Oscar Mbo has ventured into fashion with his “Have A Groovy Day” brand.

The DJ, whose real name is Oscar Mbongeni Ndlovu, is known for his hit song Yes God.

He told TshisaLIVE his passion for clothes inspired him to venture into the clothing industry.

“I have always had a passion for clothes but I wanted to equip myself before I entered the fashion industry, hence my entry is with my own line of merch as I grow more into design. I’m giving myself time to grow over the years and am hoping to have a full line in the near future,” he said.

The Kriel-born DJ described his clothing brand as streetwear inspired by the Asian fashion aesthetic introduced in 2021, which is oversized and “swaggy”.

“The prices are reasonable, with high-grade materials. Our hoodies retail at R2,999, T-shirts at R1,499, socks for R249, scarf for R899 and cap at R799. Most fashion lovers can easily relate to the brand.”

The 33-year-old said the challenges he faced included finding the right partners with expertise in fashion.

“Sourcing the right quality material for the line was the biggest challenge. It took years to perfect the mission. We have developed relationships with international suppliers. The brand can be purchased from our online store.”

The DJ, who recently partnered with The Cosmopolitan in Maboneng on “Uncensored Thursdays”, explained how he balances music and fashion.

”I equipped myself over the years with the information, right team and resources to venture into the fashion industry. Joining it with my music career was seamless because I intend to market my fashion through my music career. I feel like it is interconnected. Music and fashion have co-existed globally within fashion shows, awards and events.”