‘I represent women who are not afraid to embrace their superpower’ — Elaine on being Apple Music’s cover star

In commemoration of Women's Month, Apple Music has unveiled DJ and producer Uncle Waffles, neo-R&B songstress Elaine, Afro-pop singer-songwriter Nomfundo Moh and pop R&B doyenne Nanette as the Alpha females to highlight artists who are history makers and game changers to redefine the meaning of a woman’s power.

Besides the strides they have been making in and beyond borders, the stars are also celebrating their new releases set to premiere on the Apple music playlist as well as joining the likes of Beyoncé, who was the first artist to grace the cover of the new playlist earlier this year.

Elaine said she's “super excited” to share her album after a long hiatus. 

“I’m honoured to be featured on Apple Music’s Alpha playlist, specially at such a monumental time for the South African music landscape, and more so the women involved. I represent women who are not afraid to embrace their superpower and vulnerability, as well as those who are learning what that means. This platform not only amplifies our voices as women shaping and influencing the culture in a male-dominated industry but also connects me to the many women I sing and write for.”

Nomfundo said: “Being an artist is beautiful, but being a female artist is mighty. Not everyone has the ability to break chains meant to limit their creativity, only a superhuman can conquer such. It is an honour to be featured on Apple Music’s Alpha campaign. We’re about to break more chains through our music.”

Nanette, who is in disbelief at how far she's come in her career, said she was honoured to be named among some of the biggest names in music.

“I’m so honoured to be a part of the Alpha playlist and I’m grateful for the opportunity to be celebrated as a woman and celebrate other phenomenal women. Growing up in a household of predominantly girls, I was always confident in the strength and tenacity of a woman. My first example of immense strength was my grandmother. She and my mother taught me to take pride in everything it means to be a woman, from vulnerability to adaptability. Women are a force to be reckoned with and I’m glad I get to express my womanhood in its purest form using music.”