WATCH | A glimpse into Oscar Mbo's fashion launch with Steve Madden

American fashion brand Steve Madden unveiled house DJ Oscar Mbo's Men's collection range.

On Thursday, both Steve Madden and Oscar Mbo hosted the launch at the Bryanston River Club in Sandton, which was attended by some of the high-profile personalities, including ANC Gauteng secretary Thembinkosi "TK" Nciza, Kabza De Small, Shamiso Mosaka, actor TK Dlamini and many more.

In the DJ booth Kitchen Mess, Kabza De Small and Tay Flavour kept guests on their feet, while refreshments flowed and platters were served all around the venue.

Speaking to TshisaLIVE, Oscar Mbo said his own fashion brand "Have A Groovy Day" is almost sold out as he's receiving support from his fans and industry friends.

"Today we [are] launching Oscar Mbo and Steve Madden collaboration, the shoe collection. We've been working on this for a year or so, we went to New York to meet the designers. The shoes went online around the world. I'm doing the men's design collection.

"I'm happy with today's support. People really came through for me, plus yesterday [Wednesday] was my birthday, so yeah — people should support me with their purchase of the shoes," he said.

Nciza said being at the launch was to show appreciation to Oscar Mbo for what he has done in shaping fashion and music in South Africa.

"The guy is the trendsetter,  disciplined and everywhere he goes, he leaves people wondering how does he it. His music is on point and fashion is always intact. I feel there's more to come from him in the near future. He is among the top five most-Googled DJs in the country for his music and fashion sense. I'm proud of him," he said.

Marketing lead for Steve Madden Africa, Tumelo Mmusi, said: "Partnering with Oscar Mbo, a celebrated DJ and music producer known for his deep house tunes and impeccable sense of style, marks a groundbreaking moment and a first for the brand.

"The Steve Madden and Oscar Mbo collections will feature a range of exclusive footwear that embody the essence of both brands. Expect to see a blend of sleek designs, vibrant colours and high-quality materials that reflect Oscar Mbo's musical journey and Steve Madden's fashion legacy."

Here's a glimpse into what went down at the launch: