LISTEN | 'Friends of Amstel: The Challenge' game show to launch on e.tv

Amstel beer premiered its new game show Friends of Amstel: The Challenge at an exclusive, star-studded watch party on Wednesday night.

The premiere was at Artistry in Sandton, Johannesburg. The event attracted an impressive line-up of guests and fans who gathered for a night of fun and friendship, including Boohle, Sjava, Zee Nxumalo, Pearl Thusi, Lawrence Maleka and Ricardo Da Costa.

The 13-part show starts on Saturday on e.tv at 6pm with a repeat on eReality on Sundays at 2.45pm.

The premiere guests were treated to a pre-screening of episode 1 of the show, which celebrates music while putting friendship to the test for bragging rights and a five-star Friends of Amstel travel experience. Each week, four friends go head-to-head with a celebrity and their crew in a clash of wits, bonds and beats.

TshisaLIVE caught up with Boohle, real name Buhlebevangeli Hlengiwe Manyathi, known for her hit single Hamba Wena. She said she's happy to be associated with Friends of Amstel.

“We [are] here for the screening of the new TV show in partnership with Amstel. I had a great time shooting the show with my friends, hope it made our friendship much stronger. It's been amazing, being part of this has been an amazing experience. With regards to my music album, I've been getting much love from my fans, This weekend I'm heading to Zambia to promote amapiano that side,” she said.

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Former The River actor Lawrence Maleka did an awesome job as MC at the event, keeping guests and viewers entertained.

"[The] atmosphere in the venue is good. We just got a good reception of the show. We've just watched the first episode of Friends of Amstel: The Challenge. Everybody is happy with it. This show [is] mainly pushed and generated by the chemistry of the contestants. I'm excited that I am carving a path for myself. There's [a] good script that lands on my desk and I feel it is something I need to jump on to,” said Maleka.

Singer and songwriter Zee Nxumalo, known for her songs Fomo and Ama Gear, said she's excited to be part of the show and is gearing up for her European tour.

“So I was featured on the Friends of Amstel episode as one of the defenders and my experience was great. More than anything it was challenging, because it is a competition and you need to bring your A-game. Shout out to my friends for making sure we win the challenge. I can't wait to see my episode.”

“There’s nothing like seeing this platform come to life as a brand-owned TV show, bringing well-known musicians and consumers together over friendly competition, great music and, of course, Amstel,” said Alicia Reddy, the beverage's senior brand manager.

“We’re thrilled to bring this unique experience to our consumers and can’t wait for everyone to get hooked on the show.”