Award-winning R&B sensation Elaine is embracing a softer side — and inviting other women to do the same — with the official launch of her new wellness platform, Soft Girl Sundaze.
The intimate event took place on August 9 in celebration of Women’s Day and brought together a circle of influential women for a day dedicated to self-care, feminine energy and connection.
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Held in an elegant and tranquil setting, Soft Girl Sundaze welcomed guests including Ayanda Thabethe, Lungile Thabethe, Thabsie, Londie London, Naledi Aphiwe, Naledi Mallela, Sinqobile Tusani and Ndavi Nokerii — all gathered to share in an experience rooted in restoration and empowerment.
The day kicked off with a rejuvenating pilates session led by Shoneze Jayd Ramsammy, designed to realign mind, body and spirit.
Guests later enjoyed an uplifting set by DBN Gogo, who closed out the event with a feel-good celebration of joy and feminine freedom.
Created in collaboration with People of Change Creative Agency (POC) and Pretty Wild, the launch was supported by lifestyle partners such as Lainey’s Flowers, Sol de Janeiro, Dreambodi, Lelive, Elaine Music, So Matcha, and Tempo Luxury.
Speaking on her inspiration behind the project, Elaine said: “Soft Girl Sundaze is about creating a sanctuary where women can slow down, connect, and embrace softness as a strength. It’s a celebration of rest, beauty and community — all without compromising on style.”
With its debut event a resounding success, Soft Girl Sundaze is set to return as a recurring series, offering more women the opportunity to experience its blend of movement, mindfulness, beauty and lifestyle. For Elaine, wellness isn’t just a practice — it’s a way of life.
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