VW revving, but expects tough year

18 April 2010 - 01:49 By Reuters
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Volkwagen AG expects 2010 to be a tough year despite signs of market improvement. But Europe's top carmaker said it was optimistic that it would develop better than the market.

"There are clear signs of a revival on the overall passenger car market in many parts of the world," group sales head Christian Klingler said in a statement on Friday.

The Wolfsburg-based company said demand for its core VW brand rose 27% in the first three months of this year.

Group vehicle sales were up 24.6% in that period.

"Nevertheless, we still expect this to be a tough year," Klingler said.

"However, the positive trend so far strengthens our optimism about developing better than the market," he added.

The European car market also showed strong figures.

New car registrations in the European Union rose 10.8% in March - that month's biggest growth in years - helped by one extra working day and resurgent demand in the four biggest markets outside of Germany.

According to statistics from industry group ACEA, new registrations soared to 1.64 million vehicles, eclipsing the absolute figure from March 2008.

Despite the strong figures, analysts and executives warn that the clock is ticking on volume carmakers such as Volkswagen.

While premium brands like BMW expect to see a gradual improvement in underlying demand over the coming months, the floor is expected to drop from beneath the feet of mass car brands, once a host of government scrapping incentives gradually expire as the year draws on. - Reuters

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