Heavy spenders snap up Rollers

20 January 2011 - 03:15 By Staff Reporter
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British super luxury carmaker Rolls-Royce sold 2711 cars last year, a 171% increase on the 2009 total of 1002 cars.

It also more than doubled the previous company record of 1212 cars set in 2008.

All regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East.

The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea and Japan. "Our record sales for 2010 were atremendous team effort and testament to the commitment and the passion shown by all our employees at Goodwood and around the world," said CEO Torsten Müller-Ötvös.

"Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand.

"We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company".

Demand for the company's latest model, the Ghost, has been exceptional and Rolls Royce has won universal acclaim from customers, media and enthusiasts.

Around 80% of Ghost customers have never previously owned a Rolls-Royce.

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