Johnnie Walker is launching Johnnie Walker Platinum label in South Africa with an invitation to bid for the first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge.
The public is invited to visit the “One Bottle” liquor store in Melrose Arch, Johannesburg, to view and bid on this collector’s item.
For a period of one week ending 21 September, consumers can make bids on this exclusive bottle in person, or online at Johnnie Walker’s South African Facebook page. The current highest bid is R115 100.
All the proceeds from the auction will be donated to the Non Profit Organisation, South Africans Against Drunk Driving.
Visit www.facebook.com/johnniewalkersouthafrica.