Last weekend, Durban women took to the beach in their saris to ensure the popularity of the traditional Indian garb.
The sari stroll was an initiative of the eThekwini municipality's parks, recreation and culture unit, which believes the use of the sari among Indian women in modern times is steadily declining when compared with the popularity of the sari in the 1950s.
Municipal spokesman Thabo Mofekeng said: "The sari is an important religious and cultural attire in the Indian community.
"Many years ago, colourful saris livened the streets of our city as Indian women wore them when going about their daily lives.
"Due to the ever-growing force of industrialisation worldwide, the sari heritage has seen a dramatic decline.
"If nothing is done to preserve the heritage of the sari, its cultural meaning will soon be lost.
"This is why the municipality saw the need to introduce the sari stroll to rediscover the heritage and essence of the sari."
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