Datsun making a comeback after 31 years

01 July 2013 - 12:36 By Times LIVE
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Datsun unveiled sketches previewing the first new generation Datsun car, which will be introduced at a world premiere event in New Delhi, India on July 15, 2013.

The car will be the first product aimed for the Indian market – and the first of the future Datsun model line-up to be launched from 2014.

The event in India will not only unveil the new model, but also introduce the Datsun brand whose return to the market was announced in March 2012. Models will be individually developed for different markets.

“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets.

"The Datsun cars will be locally developed [in India] with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.

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