The Sunday Times launches its first Zulu edition today.
The edition, which is available in parts of KwaZulu-Natal, consists of the best of the newspaper's news, politics, business, sport and lifestyle, and sells for R8.
The Sunday Times, which has been overwhelmed by the positive response of readers to the announcement of the new edition, is investigating the feasibility of making it available in the Gauteng area as well, once it is established in KwaZulu-Natal.
The Zulu edition is the product of several years of investigation and planning by Avusa editor-in-chief Mondli Makhanya, who is overseeing its launch. Makhanya said: "We are extremely proud to be making a contribution to the growth of an indigenous language.
"This in no small way contributes towards us living up to our claim to be 'the paper for the people.'
"In a democratic South Africa, we can play a positive role by providing access to information in various languages, with this edition meeting the needs of our Zulu-speaking readers."
Sunday Times editor Ray Hartley said the edition would also lead to the creation of jobs for journalists working in an indigenous language.
"We know this edition will succeed," he said.