It's almost December - time for the annual office party, right? But many companies have regretted holding the end-of-year bash without giving it some thought beforehand. Auguste Coetzer, the director of executive search at recruitment company Talent Africa, says there is evidence that a party can be good for staff morale. "A party can be cost-justified. There is mounting evidence happy employees work harder. They also produce happy customers, vital in a tough economy when customer retention is critical.story_article_left1"The impact of demoralisation must also be considered. The budget for social activities is often cut when business is tight. However, it can be a false economy if staff motivation and performance plummet."To ensure the party adds value rather than cause problems, Coetzer advises:• Choose your venue wisely. "Deeply held corporate values can hardly be communicated by selecting some dubious dive";• Take pride in the organisation of the event, even if it's a braai on a patch of lawn;• If the party is aimed at celebrating the hard work of the entire company, don't add a prize-giving for a few high achievers. "You can't celebrate everyone and reward a few stellar achievers at the same event," says Coetzer;• If you know people will be drinking, show responsibility by arranging transport; and• Remind all staff about the company policy on posting inappropriate images on social media. "An office party should enhance your company brand."..