After launching his own exclusive royal wine collection, a top-end jewellery line and hand-embroidered linen, Zulu King Goodwill Zwelithini is now set to bring a new royal brand of tea and olive oil to a supermarket shelf near you. The Zulu king has added "royal signature rooibos tea" and extra virgin olive oil to his expanding Bayede range of products, which includes crocodile- and ostrich-skin handbags, handmade clothing, diamond and gold jewellery and hand-embroidered bed linen.The luxury products, which feature the Zulu royal crest, are marketed under his exclusive brand label, Bayede (hail the king) - taken from a form of address reserved for a reigning Zulu monarch.The Bayede royal rooibos tea, which its marketers say has been exported to China, is described as a "premium top-quality tea offering" and the "first luxury royal tea for the African continent".King Zwelithini loves rooibos tea, which he drinks with lemon and honey.Rooibos, rich in anti-oxidants, has long been recognised for its health benefits.It has been known to help relieve insomnia, various allergies, colic in babies and other digestive ills.It may also promote healthy skin, teeth and bones.The royal rooibos tea, which is yet to be sold locally, is farmed and packaged in Clanwilliam in the Western Cape and has been described as rooibos in "its purest form, with a low wood content, rich in colour and strong in flavour".Bayede CEO Antoinette Vermooten said the brand wanted to diversify its product range and make Bayede the No1 African brand globally.After exporting the royal rooibos tea to China, where it is selling for R1,300 for 100g, the company would now send samples to Singapore, she said."We want to grow this brand. We're busy with packaging and we're going to launch 100g [boxes] hopefully before the end of September, because we've already had interest from Germany," Vermooten said.It was still a challenge to penetrate the local market and "we really hope that retailers will look into the small business retailers and give them an opportunity".The new Bayede extra virgin olive oil, which is produced in the Wellington district in the Western Cape - an area known for its fruit orchards, wine estates, buchu plantations and olive groves - will be launched in October.Bayede has also unveiled King Shaka Zulu wine to celebrate the bicentenary of the warrior-king's accession to power. Shaka was King Zwelithini's great- grandfather.The wine has already been exported to Germany."It is the mission of Bayede to develop small enterprises, to assist with job creation and focus on locally manufactured products," said Vermooten.King Shaka Zulu wine and Bayede The Prince wine have been listed on SAA business class menus as well as those of Comair.Bayede wines, which are decorated with beads, the royal crest and the king's signature, are available at selected restaurants in Johannesburg and Durban only.They are a hit at the King Shaka Restaurant and Nightclub in London. Wines in the collection include Bayede 7 Icon Chenin Blanc 2015, HM King Goodwill Pinotage 2010, Queen Thomo Sauvignon Blanc 2010 and Queen Mantfombi Brut Rosé 2007. They cost between R342 and R1920 a bottle.Bayede 7 Icon made history by being the first black-owned brand to be selected for the Nederburg Wine Auction, to be held at the Nederburg estate in Paarl over two days next month.Then there is a range of Bayede luxury cotton shirts made by Cape Town-based Bazo Diarrassouba, who is originally from Ivory Coast. The shirts were showcased on the catwalk for the Royal Escape Experience at Sun City last month.Embroidered with intricate African-inspired detail, the shirts are marketed by the company behind the famous Madiba shirt, the Presidential Group, in Cape Town and are selling for up to R2,000 each.King Zwelithini is regarded as South Africa's most pampered monarch.He gets more than R50-million in annual support from the government on top of his R1-million salary, but it remains a closely guarded secret how much he makes in royalties from Bayede...