09 December 2019 1 Min Read
Thou shalt not mislead customers. Even a bit
Retailers have been warned not to mislead customers in their marketing campaigns.
Image: 123RF/ GUI YONGNIAN
Image: 123RF/ GUI YONGNIAN
Loading ...
That should be the first rule of marketing.
And how about this for a radical idea: the label, advert or notice should be run past 10 employees to check for possible lack of clarity or transparency before giving it the go-ahead.
- FREE TO READ: GET THE FULL STORY IN TODAY’S TIMES SELECT