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YouTube has announced its first music awards, to be presented at a live event featuring Lady Gaga and Arcade Fire on November 3.
YouTube said the awards recognised that "music fans have turned YouTube into the go-to music destination".
"Now, to celebrate music fans and the music you love, we're announcing a new kind of awards show - one powered by you," YouTube marketing vice-president Danielle Tiedt said.
The Google-owned service will make nominations on October 17 and call for viewers to determine the songs and artists honoured by sharing the nominees across social media.