8 local brands dominating SA's streetwear scene
When it comes to creating clothes that merge fashion with culture, these menswear designers are at the top of their game
FLOYD AVENUE
Designer: Floyd Manotoana
Aesthetic: Urban streetwear that is heavily influenced by tradition and subculture.
Instagram: @floydavenue
WATERMELON SOCIAL CLUB
Designer: Sthembiso Mchunu
Aesthetic: A no-rules approach to clothing that is inspired by sportswear and South African prints.
Instagram: @thewatermelonsocialclub
AFRIKAN SWISS
Designer: Thato Matabane
Aesthetic: Afro-inspired denim that is combined with artistic influences and a vintage finish.
Instagram: @afrikanswiss
BI PAREL
Designer: Shaylene Morris
Aesthetic: A unisex lifestyle brand that is driven by comfort and draws inspiration from Japanese culture.
Instagram: @bi_parel
D.O.P.E STORE
Designer: Andile Cele
Aesthetic: Luxe streetwear with a focus on tracksuits, T-shirts and sneakers.
Instagram: @dopestorejhb
SOL-SOL
Designer: Mathew Kieser
Aesthetic: Walks the line between menswear and streetwear and blends clean silhouettes with muted colour tones, bold prints and subtle details.
Instagram: @solsolmenswear
YOUNG & LAZY
Designer: Anees Peterson
Aesthetic: High-end, laid-back and functional staples.
Instagram: @youngandlazy
AKJP
Designers: Adriaan Kuiters and Jody Paulsen
Aesthetic: Unisex ready-to-wear clothing and accessories that combine artful and idiosyncratic prints that are often juxtaposed with texture or colour blocking.
Instagram: @akjpcollective