Rokh H&M collection puts an exciting conceptual spin on wardrobe staples
The brand's latest designer collaboration heroes cleverly customisable designs infused with offbeat elegance. Shop it at H&M Sandton City and online at Superbalist.com from April 18
Image: H&M
For the latest instalment of its much-loved designer collaboration series, H&M has linked up with emerging brand Rokh.
Rokh is sought after for its cleverly customisable designs infused with offbeat elegance. Under the exacting eye of its creative director, Korean-born designer Rok Hwang, the brand puts an experimental spin on wardrobe stables.
Spanning womenswear, menswear and accessories, the Rokh H&M collection will be available in SA from April 18 at H&M Sandton City and online at Superbalist.com.
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Image: H&M
“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them,” says Ann-Sofie Johansson, creative adviser and head of design for womenswear at H&M.
“Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M,” says Hwang.
Image: H&M