'I'm not poor, but I'm broke,' DJ Sbu on how MoFaya took toll on his pocket
Controversial businessman DJ Sbu, real name Sbusiso Leope, has revealed that efforts to make his energy drink, MoFaya, a success has hit him hard in the pocket and left him swimming “deep in debt.”
The popular radio and TV personality has been on a massive promotional crusade, which apparently came at huge costs, to put his energy drink not only on a national but global map.
The Tembisa-born businessman confessed through a Instagram post from a beach in Mozambique that the campaign to promote his energy drink made him “more broke than I have been in a long time."
"I'm deep in debt. Every last cent. Drop of blood sweat tears. Emotions. Energy. Everything has been invested in #MyStartUp. Been fired. Laughed at. Called crazy & more. Are you willing to risk it all for your dream?," DJ Sbu posted.
"This is not a holiday selfie. We at work. I'm not poor. But I'm broke.