Instagram is so last season, here’s why Gen Z is all about TikTok fashion
Expert shares how the young app has garnered a new and loyal fashion crowd over the years
Image: REUTERS/Claudia Greco/File Photo
Once upon a time, Instagram was the holy grail of keeping up with fashion's elite names. However, the trend tides have changed. It seems TikTok's quirky clips are dominating the war of the fad meccas one viral video at a time.
Tech experts at Repocket found that TikTok is dominated by 60% of Gen Z users, and while many might catch-up with the latest dub or dance crazes, it also became a conduit for young users to engage fashion content in multiple forms, turning it into their go-to digital marketplace. Jason Adler, a software engineer at Repocket, discussed the surprising reasons.
Fashion trends arise and fade away rapidly on TikTok. But why?
TikTok's content is bite-sized and highly digestible. A trend can originate from anywhere, and since the content is easily shareable, it spreads rapidly. TikTok’s format of short videos makes it easier for trends to spread and for users to consume and replicate them. This contributes to the hyper-speed transmission of styles and trends across the platform.