Taste & Tell
Scones & strawberry jam: which supermarkets sell the best
To help you buy the most delicious teatime treats, we put baked goods and own-brand jams from major retailers to the taste test
HOW WE CONDUCTED OUR TASTE TEST
IT'S FREE AND FAIR!
We know that taste is a subjective thing and what’s good for one may not be for someone else. But it is interesting that, when a group of tasters come together, the results are usually consistent — there’s always a favourite and least-favoured item.
For this taste test, we invited a group of mothers to attend a blind-tasting of supermarket products in Johannesburg.
To ensure the taste test was free and fair, food expert Jenny Kaye was in the kitchen to supervise as products were removed from their packaging, numbered and, where necessary, cooked or reheated according to package instructions.
Auditor Jade Craig oversaw the entire process: she checked the products in the kitchen, sat in on the tasting, and collated the scores.
THE RESULTS
SCONES
FIRST PLACE: CHECKERS
Bites of Love Real Butter Scones
Price: R27.99 for 4
What our judges said:
Image: Christoph Hoffman
SECOND PLACE: WOOLWORTHS
4 All Butter Scones
Price: R34.99
What our judges said:
- Misha: Nice size, good appearance fair taste.
- Simone: Has that tongue-tingling taste of bicarb.
- Megan: Tastes like a scone, good shape and texture.
THIRD PLACE: FOOD LOVER'S MARKET
Scones
Price: R11.99 for six
What our judges said:
- Joy: Very small and too sweet.
- Caren: Too small and top of scone too dark.
- Maureen: Small, sweet and cake-like.
FOURTH PLACE: PICK N PAY
Baker's Butter Scones
Price: R34.99 for 4
What our judges said:
- Misha: Very hard scone, difficult to swallow and floury.
- Joy: Very dense and heavy, too much bicarb/baking powder.
- Simone: Didn't taste fresh, super doughy and has that bicarb and salty taste.
FIFTH PLACE: SPAR
Large scones
Price: R5.99 each
What our judges said:
STRAWBERRY JAM
FIRST PLACE: SPAR
Strawberry Jam
Price: R29.99 for 450g
What our judges said:
Image: Christoph Hoffman
SECOND PLACE: CHECKERS
Strawberry Jam
Price: R25.99 for 450g
What our judges said:
- Megan: Nice taste and consistency. Works on a scone.
- Caren: Tastes good even though you can't identify fruit. Quite thick.
- Simone: It doesn't look the best, fruit pieces not visible but it tastes like strawberries.
THIRD PLACE: PICK N PAY
Strawberry Jam Extra Fruit
Price: R33.99 for 450g
What our judges said:
- Maureen: Smooth jam, nice enough taste but don't like it.
- Megan: This is too sweet. Can't decide which fruit it's supposed to be.
- Lorraine: Jelly appearance, not a good "jam look".
FOURTH PLACE: WOOLWORTHS
Smooth Strawberry Jam
Price: R31.99 for 450g
What our judges said: