DJ Sbu encourages heartbroken entrepreneurs: It's time to step up

"To most of us who have been affected directly or indirectly. We forgive them. They are our brothers and sisters. Our children," DJ Sbu said, urging entrepreneurs to rebuild after the devastating looting and violence.

19 July 2021 - 08:00
By chrizelda kekana AND Chrizelda Kekana
DJ Sbu says this is the time for entrepreneurs to step up as leaders in their communities.
Image: Via DJ Sbu's Instagram DJ Sbu says this is the time for entrepreneurs to step up as leaders in their communities.

Entrepreneur Sbusiso “DJ Sbu” Leope has encouraged business owners who have been left devastated by the looting spree across SA to step up as leaders in their communities, forgive the looters and begin rebuilding.

Businesses suffered a huge blow when tensions rose, resulting in violent protests and rampant looting in KwaZulu-Natal and Gauteng after Jacob Zuma’s arrest.

The entrepreneur took to his Instagram to encourage the many heartbroken businessmen and women who are now back to square one after everything they worked for was either stolen or destroyed, to be strong in this difficult time.

To most of us who have been affected directly or in directly. We Forgive them. They are our brothers and sisters. Our children. Condolences to everyone who has lost a loved one. It's been a challenging 16 months of Covid-19, even longer to us all. Now this. We choose to learn from the experience. You are a true entrepreneur in times like these. Even if they have destroyed your business, that must not kill your spirit.

“We refuse to give up. We here to serve the people. This is a cry for help. We pray for peace and forgiveness. I know it's not going to be easy. We will recover from all of this. This too shall pass,” he said.

The DJ added that entrepreneurs have historically been associated with leadership and community development. Adding that even during this difficult times, entrepreneurs ought to take up the challenge and come up with innovative ways to rebuild.

“Entrepreneurs have always been known for solving the most complex problems and taking society forward. It's time to step up. This is a challenge to all of us to come up with innovative ways to teach people how to make money while you make money. So we can all eat. Let's rebuild. Let's help each other even more. Let's be selfless even more than ever before. Let's be more united than ever before. That is my lesson from all of this. God speed,” he wrote. 

The successful DJ has been topping the Twitter trends list almost every weekend thanks to his social media initiative that sees budding entrepreneurs use the hashtag to advertise their products and the services they offer.

On Instagram, the entrepreneur has continuously used his platform to give business advice to his followers. He recently completed a young series called  #LivewithConfidence on which he partnered with Sanlam.

He shared a summary of the series.

So far we’ve covered the importance of “Less Daydreaming and more Day doing”, “Not spending yourself poor trying to look rich”, and “Without a clear goal you will miss every time.” Today I want to talk to you about planning. No matter how well your business or career is doing, it's impossible to know what factors might impact it next month or next year. Having a plan to make sure I can afford the important things — like my daughter’s future — is so important to me,” he said.