Here are the five worst adverts of 2015.
5: Bicheads
Bic eventually issued an apology:
"We would like to apologise to all our fans who took offense to our recent Women’s Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women. We took the quote from a 'Women in Business' blog site. The blog site explains the quote and what its intentions were when it was written. BIC believe in celebrating women and the powerful contribution women make to our society."
We leave it to you to decide whether you should write like a Paper mate.
4: Cell C for yourself why nobody uses Cell C
While some object to showing a dog humping someone's leg on TV.
3: H&Mighty pale
H&M launched in South Africa in November 2015, used pale models, and then had to apologise for the apology. Congratulations to the marketing team.
2: Unchain my Woolworths
Unchain my Woolies, babe that veg ain't free
Unchain my Woolies, these prices are rising astronomically
When you have to sell yourself to buy a chicken roll
And the price of peppers is out of control
Unchain my Woolies, babe that veg ain't free
No, this picture was not a comment on Woolworths pricing, or the ongoing wage strike being led by Nufbwsaw, instead it was a display that got unveiled before it was actually finished.
1: Ashley Madison
Yeah, is it any surprise that Ashley Madison got hacked?
Tropes that need to die
Babies being used to advertise stuff that isn't for babies. Seriously, someone who hasn't figured out whether their own feet count as food isn't exactly an authority on where you should go shopping, what car you should drive or who you should bank with.
Pets have a similar effect. No, we're not going to take advice on anything from something that spends half its life sniffing its own butt.
If you are going to sell us something, try selling us the thing in a way that doesn't assume we're four.
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