This is how Sfiso Ncwane plans to beat piracy

27 July 2016 - 15:23 By TMG Entertainment
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Sfiso Ncwane and his wife are relationship goals.
Sfiso Ncwane and his wife are relationship goals.
Image: Sfiso Ncwane Instagram

Piracy is a big issue in the country, with musicians said to be losing out on thousands of rands in royalties each year because of the problem.

The scourge has caused a number of high-profile musicians to speak out against piracy over the last few months, but Sfiso and his wife think they might have found a solution.

Ayanda took to Instagram this week to reveal that she and her husband are planning to fight piracy not by dropping the price of their music, but by taking their work "straight to the people," and opening up pop-up CD stores in areas where permanent stores are not present.

While the high costs of CDs and music being easily available online have been known to be some of the reasons for piracy, Ayanda argues that the "limited" amount of platforms and CD stores, along with the lack of stores in certain areas, has led to people pirating music.

"The platforms/ stores are limited. Most places in the country don't have music shops at all, and this gives the chance to pirated music," she said.

Ayanda added that this is the reason they would be launching pop-stores nationwide.

There is no word yet on whether the stores will only stock Sfiso's music or will sell albums from other artists. But the stores are set to start rolling out from August, with locations still to be announced.

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