In collaboration with WeChat and Endemol Shine Africa, the online music service is dedicated to helping musicians build their careers by offering a platform to reach and grow their fan base.
Available exclusively through WeChat, TurnUp is the ultimate gateway to a host of local talent including various South African superstars including the likes of MiCasa, Nathi, Emtee and Vusi Nova.
"Our core mission at WeChat is to make every day easier for everyone. From publishing, licensing marketing and distribution, the traditional music model wasn’t built for the benefit of musicians or the fans," said Brett Loubster, CEO of WeChat Africa, in a statement.
"We’re doing away with that. Firstly by making sure the musicians are well looked after by reaping maximum benefit from their work. Then we help them take their product to the fans who then can buy the music on our platform."
As a local artist-centric space online, where undiscovered artists are able to make their music available to the large South African audience, TurnUp Music is set to turn heads as the epicentre where artists and their fans can connect. A dynamic pricing structure ensures that all artists’ fans are catered for.
"It’s this focus that has driven TurnUp to promote talent, provide opportunities for learning new skills and pay artists 70% of download revenue. TurnUp will further work with Endemol Shine Africa to support TurnUp artists and their music on TV and digital media platforms," COO of TurnUp Music Thabiet Allie explained.
Watch the clip below to see what unfolded at the launch of TurnUp Music:
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